Every dog deserves a happy life

With heart, dog & plant power 💚

We are Snoggos, a Swiss family business with one mission: Natural, functional dog snacks that really help – developed with heart and mind.

Every dog deserves a happy life

Who we are

We are Julie and Max – founders of Snoggos, parents of a little whirlwind, and proud "dog parents" of Gismo, our four-legged family member and "CTO" (Chief Taste Officer).

Our story

Our story didn't begin with a business plan, but with heart. Dogs have been with us since childhood – loyal friends, family members, true soulmates. When Gismo, found on the streets of Greece, came to live with us, we became even more aware: dogs give us so much – and deserve the best. But in the jungle of products, we encountered a lot of packaging and little content. We wanted more – and founded Snoggos: a Swiss family business that develops functional snacks for dogs – 100% plant-based, all-natural, and full of love.

Health

Health begins with nutrition. That's why we work closely with pet nutrition experts and product developers to create high-quality recipes tailored to the real needs of our furry friends. No fillers, no preservatives, no unhealthy gimmicks. Only plant-based ingredients, carefully processed and of the highest quality.

Our team

Julie

Julie

Co-founder

I love dogs with all my heart and want to strengthen their long-term health with natural supplements. Our own dog, Gismo, showed me how important healthy digestion is for their well-being.
Erweitern

Animals, especially dogs, have been my companions since I was a child, and I have always been fascinated by how natural medicine, herbs, and a balanced diet can support health—for us humans as well as for our animals.

Our dog Gismo showed us this every day: He struggled with digestive problems, hyperacidity, vomiting, and diarrhea for a long time. With our Tummy Love, we finally found a solution that truly helps him feel better again. Moments like these motivate me to keep going every day.

I firmly believe that dogs have the ability to heal themselves from minor problems if given the right natural foundation. As a passionate entrepreneur and family person, I love creating new things, taking on responsibility, and always leading with positivity, warmth, and good humor. For me, there's nothing more rewarding than knowing that our products contribute to improving the lives of dogs and their owners every day.

Max

Max

Co-founder

Hi, I'm Max – co-founder of Snoggos. I love dogs, nature, and want to support dog health long-term with Snoggos.
Erweitern

Having grown up with dogs, I can't imagine life without them. Even as a child in Salzburg, I loved being outdoors—in the forest, in the mountains, or by the lake. Today I live with my small family in Switzerland, where I spend every free minute in nature.

The idea for Snoggos came from a deep conviction: I wanted to create something that truly improves dogs' lives and supports their long-term health. Because our four-legged friends give us so much love and joy—they deserve to feel completely comfortable.

Gismo

Gismo

CTO - Chief Taste Officer

Hi, I'm Gismo – Chief Taste Officer and office bliss on this team. I found my forever home as a Greek street dog and make sure all dogs roam through life healthy and happy.
Erweitern

I'm the firstborn here and have been fully involved from the very beginning. I used to be very unwell – I struggled with hyperacidity, vomiting, and diarrhea. It was really stressful for me and my family. Since I started Tummy Love, everything has changed: no more getting up in the middle of the night, no more restless wandering – I finally feel completely comfortable and full of energy.

Now I can focus on my most important job: as Chief Taste Officer, tasting all new products and ensuring they're truly dog-friendly. I also motivate my family every day to develop products that make life even better for dogs."

My absolute favorite activities? Absolutely: digging in the hydrangeas, speeding around the meadows (I'm convinced I'm the fastest dog in the world!), getting my belly rubbed, sleeping, sleeping, and more sleeping. I don't really like water, but driving is fine these days – as long as I get to go along. And I love walks in the woods more than anything.

Verena

Verena

Head of Production & Nutrition Expert

I lead product development at SNOGGOS and combine my passion for herbal medicine with many years of experience to develop effective, high-quality supplements for dogs.
Erweitern

Even as a teenager, I was known in my village for my homemade herbal recipes. Whether it was for a stomachache, a cough, or minor aches and pains, my natural blends quickly found their way through the neighborhood. This passion for herbs and plants has never left me.

After more than 20 years of working in an office, my horse Goron finally brought me back to naturopathy—and to my true calling: herbal medicine for animals. I completed in-depth training as a nutritionist and herbalist for dogs and horses.

Today, together with an experienced team of phytotherapists, I am primarily responsible for the recipes and production of our SNOGGOS snacks – lovingly crafted in our own factory in Austria.

With a lot of passion and expertise, I ensure that every product not only tastes good, but also specifically supports the health and well-being of our four-legged friends.

Our motivation?

To see dogs vital and happy. Our vision? A world where every dog can reach their full potential through the power of nature.
Snoggos stands for quality, transparency and proximity – from person to person, from person to dog.