Who we are
We are Julie and Max - founders of Snoggos, parents of a little whirlwind and proud "dog parents" of Gismo, our four-legged family member and "CTO" (Chief Taste Officer).
We are Julie and Max - founders of Snoggos, parents of a little whirlwind and proud "dog parents" of Gismo, our four-legged family member and "CTO" (Chief Taste Officer).
Our story didn't start with a business plan, but with heart. Dogs have been with us since childhood - loyal friends, family members, true soul mates. When Gismo, found on the streets of Greece, moved in with us, we became even more aware that dogs give us so much - and deserve the best. But in the jungle of products, we came across a lot of packaging and little content. We wanted more - and founded Snoggos: a Swiss family business that develops functional snacks for dogs - 100% plant-based, purely natural and full of love.
Health starts with nutrition. That's why we work closely with animal nutrition experts and product developers to create high-quality recipes - tailored to the real needs of our pets. No fillers, no preservatives, no unhealthy frills. Only plant-based ingredients, carefully processed and of the highest quality.
Co-Founder
Animals, especially dogs, have been with me since my childhood and I have always been fascinated by how naturopathy, herbs and a balanced diet can support health - for us humans as well as for our animals.
Our dog Gismo showed us this every day: he struggled with digestive problems, hyperacidity, vomiting and diarrhea for a long time. With our Tummy Love, we have finally found a solution that really helps him to feel well again. It's moments like these that motivate me to keep going every day.
I firmly believe that dogs have the ability to heal themselves from minor problems if they are given the right natural foundations. As a passionate entrepreneur and family man, I love creating new things, taking responsibility and always leading the way with positivity, warmth and good humor. For me, there is nothing better than knowing that our products contribute to making the lives of dogs and their people better every day.
Co-Founder
Growing up with dogs, I can't imagine life without them. Even as a child in Salzburg, I loved being outdoors - in the forest, on the mountains or at the lake. Today I live with my little family in Switzerland, where I spend every free minute in nature.
The idea for Snoggos came from conviction: I wanted to create something that would really improve the lives of dogs and support their long-term health. Because our four-legged friends give us so much love and joy - they deserve to feel good all round.
CTO - Chief Taste Officer
I'm the first-born here and I've been a full paw from the start. In the past, I often didn't feel well at all - I struggled with acidosis, vomiting and diarrhea. That was really stressful for me and my family. Since I got Tummy Love, everything has changed: no more getting up at night, no more restless wandering around - I finally feel completely well and full of energy.
Now I can concentrate on my most important task: as Chief Taste Officer, pre-tasting all new products and making sure that they are really suitable for dogs. I also motivate my family every day to develop products that make life even better for us dogs."
My absolute favorite pastimes? Clearly: digging in the hydrangeas, running around in the meadows (I'm convinced I'm the fastest dog in the world!), having my tummy rubbed, sleeping, sleeping and sleeping again. I find water rather stupid, driving in the car is fine now - the main thing is that I can go with you. And I love forest walks more than anything.
Head of production & nutrition expert
Even as a teenager, I was known in my village for my homemade herbal recipes. Whether it was a stomach ache, cough or minor aches and pains - my natural mixtures quickly found their way around the neighborhood. This passion for herbs and plants has never left me.
After more than 20 years in the office, my horse Goron finally brought me back to naturopathy - and to my true calling: herbal medicine for animals. I completed in-depth training as a nutritionist and herbalist for dogs and horses.
Today, together with an experienced team of phytotherapists, I am primarily responsible for the recipes and production of our SNOGGOS snacks - lovingly made in our own factory in Austria.
With a lot of passion and expertise, I make sure that every product not only tastes good, but also specifically supports the health and well-being of our four-legged friends.
To see dogs vital and happy. Our vision? A world in which every dog can develop its full potential through the power of nature.
Snoggos stands for quality, transparency and closeness - from person to person, from person to dog.